The Salesforce Certified Administrator credential is designed for those who have experience as a Salesforce Administrator. Candidates should possess broad knowledge of Salesforce applications, regularly configure and manage Salesforce, and continuously look for ways their companies can get even more from additional features and capabilities. Here are some examples of the concepts you should understand to pass the exam: Manage users, data, and security Maintain and customize Sales Cloud and Service Cloud applications Build reports, dashboards, and workflows