Course Description
Personalize & Automate with Adobe Target is an instructor-led (classroom & virtual) course where you will learn the core concepts of automating & optimizing Adobe Target capabilities. Using hands-on exercises, you will learn to personalize the content on your website dynamically, configure high-converting personalized experiences, & interpret Automated Personalization, Auto-Target, & Auto-Allocate activities using Adobe recommended guidelines & best practices. You will also learn which automated activity option best serves your business requirements by understanding their key benefits & trade-offs.
Prerequisites
Fundamental knowledge of basic Target activity configuration through work experience or the recommended prerequisite course Fundamentals of Adobe Target.
Target Audience
Frequent users of Target Standard or Target Premium, Target Strategists & Subject Matter Experts (SMEs). Other users may include roles that involve optimization, digital strategy, or e-commerce, such as Optimization Managers, Campaign Managers, Marketing Analysts, Content Managers, & Web Analysts.
Learning Objectives
After completing this course, professionals will be able to:
- Make an A/B activity by using automated traffic allocation options
- Make an Automated Personalization activity to personalize the content on your website dynamically
- Exclude specific content from an Automated Personalization activity
- Set up reporting groups to view grouped offers in Automated Personalization activity reporting
- Interpret automation activity reports
Content Outline
- Optimization versus Personalization
- Introduction to Automation
- Benefits of Machine Learning
- Target’s Approach Toward Personalization Challenges
- Value Drivers for Delivering Personalized Experiences
- Personalization Opportunities Within Customer Journey
- Methods to Use Profile Attributes in Target Profile
- Target’s Automation Capabilities: Features & Benefits
- Auto-Allocated A/B Activity
- Auto-Targeted A/B Activity
- Make A/B Activity by Using Auto-Allocate or Auto-Target Options
- Make an Automated Personalization Activity
- Automated Personalization versus Auto-Target
- Make Exclusion Groups to Exclude Specific Content
- Reporting Groups in Automated PersonalizationPersonalization
- Make Reporting Groups in an Automated Personalization Activity
- Activity Report Interpretation: Guidelines
- Using Test & Traffic Calculator: Best Practices
- Interpret Automation Activity Reports
- Interpret Offers & Actionable Offers Reports
- Interpret Personalization Insights Reports
FAQs
This course will teach you to personalize the content on your website dynamically, configure high-converting personalized experiences, & interpret Automated Personalization, Auto-Target, & Auto-Allocate activities using Adobe recommended guidelines & best practices. You will also learn which automated activity option best serves your business requirements by understanding their key benefits & trade-offs.
Officially known as Adobe Systems, Adobe is an American software company known for its multimedia & creativity software products. Popular products include Photoshop, Acrobat Reader, & Creative Cloud.
Frequent users of Target Standard or Target Premium, Target Strategists &
Subject Matter Experts (SMEs). Other users may include roles that involve optimization, digital strategy, or e-commerce, such as Optimization Managers, Campaign Managers, Marketing Analysts, Content Managers, & Web Analysts.
Adobe Target is a rule-based testing & targeting tool which can integrate with Analytics & make reports that can be used for creating marketing offers and Personalization & UX testing, allowing marketers to figure out which of the proposals, experiences & messages are genuinely engaging the customers.
To attend the training session, you should have an active desktop or Laptop with the required specification and a good internet connection to access the labs.
Technical issues are unpredictable & might occur with you as well. Participants must ensure that they have the system with the required configuration and good internet speed to access online labs.
If the problem persists or you face any challenge during class, you can report it to your trainer or us. In that case, Radiant would provide you with the recorded session of that particular day. However, those recorded sessions are not meant only for personal consumption & NOT for distribution or any commercial use.
Radiant Techlearning offers a training program on weekdays, weekends & a combination of weekdays & weekends. You can always choose the schedule that best suits your need.
Once we receive your enrollment request, we will share the details with you to select & complete the enrollment process.
You can email us at the below email address (whichever is applicable) to know the upcoming schedule for a specific technology training program.
Individual: training@radianttechlearning.com
Corporate: Corporate@radiantechlearning.com