Course Description
In Marketo Core Concepts I, professionals will learn how to use Marketo Engage's core features to attract and engage your audience. This two-day hands-on course will teach you how to automate your marketing efforts by using batch and trigger email deployments, nurture initiatives, & other marketing programs that deliver personalized messages based on your audience's attributes and behavior. You will also gain experience writing reports to analyze your marketing efforts.
Prerequisites
None
Target Audience
Marketo Fundamentals Intended for marketers who are new to Marketo Engage or who have never received formal Marketo training.
Learning Objectives
After completing this course, professionals will be able to:
- Make & send an email to a list of imported people
- Make & send an email to a dynamic list
- Set up an email A/B test
- Make a dynamic email based on segmentation rules
- Nurture prospects as they enter the database
- Make a gated content initiative using a form, landing pages & an auto-email
- Automate & measure the success of your initiatives
- Report & analyze your marketing efforts
FAQs
This training will teach you how to automate your marketing efforts by using batch and trigger email deployments, nurture initiatives, and other marketing programs that deliver personalized messages based on your audience's characteristics and behavior. You will also gain experience writing reports to analyze your marketing efforts.
After completing this course, professionals will be able to:
- Make & send an email to a list of imported people
- Make & send an email to a dynamic list
- Set up an email A/B test
- Make a dynamic email based on segmentation rules
- Nurture prospects as they enter the database
Adobe Marketo Engage (sometimes referred to as Marketo Engage or even just Marketo) is marketing automation software. Marketing automation enables you to streamline, automate, & measure marketing tasks & workflows so you can increase operational efficiency & grow revenue faster.
To attend the training session, you should have operational Desktops or Laptops with the required specification and a good internet connection to access the labs.
Technical issues are unpredictable & might occur with you as well. Participants must ensure that they have the system with the required configuration and good internet speed to access online labs.
If the problem persists or you face any challenge during class, you can report it to your trainer or us. In that case, Radiant would provide you with the recorded session of that particular day. However, those recorded sessions are not meant only for personal consumption & NOT for distribution or any commercial use.
Radiant Techlearning offers a training program on weekdays, weekends & a combination of weekdays & weekends. You can always choose the schedule that best suits your need.
Once we receive your enrollment request, we will share the details with you to select & complete the enrollment process.
You can email us at the below email address (whichever is applicable) to know the upcoming schedule for a specific technology training program.
Individual: training@radianttechlearning.com
Corporate: Corporate@radiantechlearning.com