Course Overview
In this course, you will learn Target's core concepts & capabilities, make A/B tests & Experience Targeting activities using the Visual Experience Composer (VEC), create & use content & offers, and make audiences for targeting & reporting, & interpret report results. This course also covers the optimization & design strategy, including the campaign strategy process & optimization goals, the roles.
Target Audience
Frequent Target Standard or Target Premium users, including strategists & subject matter experts (SMEs), Optimization Managers, Campaign Managers, Marketing Analysts, Content Managers, & Web Analysts.
Learning Objectives
After completing this course, professionals will be able to:
- Explain the key concepts of Target
- Explain how to plan a Target optimization program involving processes, goals, roles, & responsibilities
- Make A/B test activities
- Make & manage experiences by using the VEC
- Make offers from the content library
- Perform quality assurance & activate an activity
- Interpret the activity test reports
- Make custom audiences for an activity
- Make Experience Targeting activities for different audiences
- Explain how to resolve multiple-activity conflicts to predict the activity to be displayed
Content Outline
- Target & Adobe Experience Cloud
- How Does Target work
- Testing versus Targeting
- Targeting Terminologies
- Optimization & Design Strategy
- Creating A/B Test Activity
- Editing Options in the Experience
- Composer
- Form-based Experience Composer
- Performing Template Test
- Creating Offers
- Performing Activity Quality Assurance
- Activating an Activity
- Interpreting Activity Reports Data by Analyzing Lift, Confidence, & Confidence Level
- Creating Custom Audiences
- Managing Audiences
- Creating Experience Targeting Activity
- Audiences Report Filtering
- Conflict Resolution
- Activity Collisions
- Activity Priorities & Success Actions
FAQs
After completing this course, professionals will be able to:
- Explain the key concepts of Target
- Explain how to plan a Target optimization program involving processes, goals, roles, & responsibilities
- Make A/B test activities
- Make & manage experiences by using the VEC
Adobe Target captures visitor data useful for targeting tests & personalized experiences. To name just a few, it captures time zone, ZIP code, latitude & longitude coordinates, common browsers & operating systems, ISP, connection speed, & IP address.
Adobe Target is a personalization tool where users can set up various tests (like A/B & Multivariate tests) & offer personalized experiences to end users. Adobe Analytics is an analytics insights tool that gathers all data from digital touchpoints to connect the user journey.
It is recommended but optional. Being acquainted with the primary course material will enable students & the trainer to move at the desired pace during classes. You can access courseware for most vendors.
You can buy online from the page by clicking "Buy Now." You can view alternate payment methods on the payment options page.
Yes, students can pay from the course page.
The course completion certification will be awarded to all the professionals who have completed the training program & the project assignment given by your instructor. Using the certificate in future job interviews will help you land your dream job.
Radiant believes in a practical & creative approach to training & development, which distinguishes it from other activity & developmental platforms. Moreover, training courses are undertaken by experts with a range of experience in their domain.