Engagement: Email Marketing

Deliverability is a challenging topic for many clients. In 2023, it just got harder. Find out: 

• Why emails l& in the spam folder
• What the mailbox providers want from you as a sender
• Who you can contact & with what frequency
• How to learn your sender's reputation
• What steps you can take to improve your reputation

Lesson 2 – "Driving a Click Strategy"

Clicking on an email is the overall goal of email marketing. If someone clicks an email, then the email has done its job. Learn how to increase your click rates for every email you send. Plus, in 2023, email clicks are essential for driving conversions and ensuring that your active customer base remains emailable. Segmentation that focuses on opens is no longer reliable. We can only define "active" customers as customers who have clicked an email.

This session covers numerous great examples from key players such as Abercrombie & Fitch, HANDM, Marks & Spencer, & Lego that show you how to generate more clicks.

Lesson 3 – "The Ideal Suite of Automation & How to Optimize Them"

What is the ideal suite of automation you should offer your customers?

• Find out as we map automation to an engagement & revenue matrix. From here, you can start prioritizing getting the best-performing automation live.
• Proven optimization tactics for each automation/program are visually built out. Once built & optimized, these programs can work away silently in the background to drive both revenue & engagement.

Lesson 4 – "Bloomreach Engagement in Practice"

In this session, we will look at emailing in practice on the Bloomreach platform. It will be a hands-on approach to applying the theory covered throughout the course. 

We will review key project settings related to deliverability, tracking & content, & also look at email builder. Additionally, analyses related to Apple Mail changes in email tracking will be included & discussed.

Final Lesson Q&A – Live Session:

Join Gavin for a wrap-up session covering the main highlights of the course & how to master any challenges arising from the system.

Get a chance to ask personalized questions about your business & get invaluable advice from a professional in this field. This is a great opportunity to pick his brain on his many years of experience ensuring email success for some of the biggest companies in the e-commerce market.

By combining the strength of unified customer data, Bloomreach enables that level of personalization.

& product data with the speed & scale of AI optimization, helping your brand deliver customer journeys so personalized they feel like magic.

Bloomreach is a cloud commerce startup that connects the core parts of an e-commerce experience to help clients engage, inspire & convert consumers.

E-commerce search & merchandising focused on maximizing revenue. Build, manage, & personalize experiences with headless CMS for every commerce platform—Bloomreach Products Powered by a Customer Data Engine.

Bloomreach is a CDP + marketing automation platform. Still, it can also function as a standalone CDP, giving an existing technology stack a unified source of customer data, or it can be used to manage all marketing activities using the additional layers of campaign execution & analytics.

Bloomreach assists you in creating a sophisticated product discovery experience so customers can find & convert products more quickly. Its commerce-specific AI engine is supported by 12+ years of data—utilizes modules for sophisticated merchandising and intelligent product recommendations to go beyond the search box.

A working desktop or laptop with the necessary specifications and a strong internet connection to access the labs are required for attendance. 

A: To practise, get immediate answers to your questions, and get the most out of your investment, we advise going to the live session. Radiant Tech Learning will assist you with the recorded session from that day if you must miss the class due to an unforeseen circumstance. However, those recorded sessions are NOT intended for distribution or commercial use; they are also NOT intended only for personal consumption.

A: Radiant Tech Learning has a data centre containing a Virtual Training environment for participant hand-on-practice. Professionals can easily access these labs over Cloud with the help of a remote desktop connection. Radiant virtual labs allow you to learn from anywhere in the world & in any time zone.

A: As we involve the trainees in real-world and industry-oriented projects throughout the training programme, they will be captivated. Thanks to these projects, you will gain better experience and increase your skills and knowledge. You will benefit significantly from these real-time projects in your upcoming tasks and assignments.

A: If you decide against signing up for the course, you can request a refund.

A: Yes, you can.

A: We adhere to the highest Internet security standards. Any data that is kept is not disclosed to outside parties.

A: It is recommended but optional. Being acquainted with the primary course material will enable students & the trainer to move at the desired pace during classes. You can access courseware for most vendors.

A: You can buy online from the page by clicking "Buy Now". You can view alternate payment methods on the payment options page.

A: Yes, students can pay from the course page.

A: All professionals who complete the training programme and the project assignment assigned by your instructor will receive a course completion certificate. Utilizing the certificate in upcoming job interviews will assist you in landing your dream position.

Ans- Radiant believes in a practical & creative approach to training & development, distinguishing it from other activity & developmental platforms. Moreover, training courses are undertaken by experts with a range of experience in their domain.

 Ans- Radiant team of experts will be available at email support@radianttechlearning.com to answer your technical queries after the training program.

 Ans- Yes, Radiant will provide you most updated high, value-relevant real-time projects & case studies in each training program.

 Ans- Technical issues are unpredictable & might occur with us as well. Participants must ensure access to the required configuration with good internet speed.

Ans- Radiant Techlearning offers training programs on weekdays, weekends & combination of weekdays & weekends. We provide you with complete liberty to choose the schedule that suits your need.

A: Radiant uses stringent selection criteria to choose the technology trainers and consultants who conduct training sessions. Before joining the company, our trainers and consultants undergo demanding technical, behavioural, and assessment processes.

Our technology trainers, consultants, and experts thoroughly understand the technical field and are approved by the OEM.

Our training courses emphasize application, and 70–80% of them involve using hands-on training resources. Our training programme prioritizes one-on-one interaction with every participant, the most recent curriculum material, and practical projects and case studies throughout the training period.

Our instructors will quickly guide you through each course's fundamental concepts, and you are free to ask any questions.

Our trainers have the patience & ability to explain complex concepts in a simplistic way with depth & width of knowledge.

We provide a support session to ensure quality learning after the training program.