Engagement: Analytics

Lesson 1 - Data, Definitions, & Custom Attribution

On-Demand Materials 

The course starts with an introduction to the data & definitions that Bloomreach Engagement runs on. Understanding the nature of our system helps the student subsequently grasp the foundation on which our analyses are created. The lesson then steers towards using Custom Attribution — getting into the nitty gritty of using Expressions. The first set of on-demand materials covers the following topics:

• Bloomreach Engagement data structure, sources, methods of transfer, different data types, & the flow
• Attributes related to events such as session start; purchase & cart update
• Differentiation between aggregate vs running aggregate & their correct usage
• Introduction of expressions & their abilities
• Time-based purchase analysis
• Attributes of campaign, banner, experiment, & recommendation
• Expressions from real practice, how to build them, & report evaluation
• Tips & tricks on how to produce valuable reports, introducing various features
• Report breakdown

Live session 1

The first live session will revise new topics covered in the on-demand materials- particularly Custom Attribution & how you can leverage it in a report. Our business consultants will review several examples of building advanced analyses using custom attribution. This live session will cover all the essentials of creating definitions & studies. 

Lesson 2 - Advanced Reporting & Segmentations

On-Demand Materials

Our second lesson introduces more in-depth applications of Custom Attribution into Bloomreach Engagement. Using a wide array of analyses such as reports, segmentations, & dashboards, this lesson explores several business use cases of Advanced Analytics, ensuring you can take the most value out of our course. You will now be able to apply your knowledge to various marketing scenarios. The on-demand materials for the second week cover the following topics:

• Creation of complex analysis using multiple attributes
• Building example reports applying all of the introduced definitions
• #days between purchases
• Recency, Frequency, & Monetary Value Segmentation
• Introduction of additional use cases & their real-time building of sessions between purchases.
• Breaking down campaign reports by various attributes & their implications
• Additional analytical tools in Bloomreach Engagement, such as trends, flows, & retentions
• Creating effective & easy-to-navigate dashboards

Live Session #2

The second live session will recap all the critical knowledge covered & provide additional explanations with step-by-step walkthroughs for more fully developed analyses. This session will also act as a Q&A, clarifying any final queries & concerns and walking you through what the course exam will cover.

By combining the strength of unified customer data, Bloomreach enables that level of personalization.

& product data with the speed & scale of AI optimization, helping your brand deliver customer journeys so personalized they feel like magic.

Bloomreach is a cloud commerce startup that connects the core parts of an e-commerce experience to help clients engage, inspire & convert consumers.

E-commerce search & merchandising focused on maximizing revenue. Build, manage, & personalize experiences with headless CMS for every commerce platform—Bloomreach Products Powered by a Customer Data Engine.

Bloomreach is a CDP + marketing automation platform. Still, it can also function as a standalone CDP, giving an existing technology stack a unified source of customer data, or it can be used to manage all marketing activities using the additional layers of campaign execution & analytics.

Bloomreach assists you in creating a sophisticated product discovery experience so customers can find & convert products more quickly. Its commerce-specific AI engine is supported by 12+ years of data—utilizes modules for sophisticated merchandising and intelligent product recommendations to go beyond the search box.

A working desktop or laptop with the necessary specifications and a strong internet connection to access the labs are required for attendance. 

A: To practise, get immediate answers to your questions, and get the most out of your investment, we advise going to the live session. Radiant Tech Learning will assist you with the recorded session from that day if you must miss the class due to an unforeseen circumstance. However, those recorded sessions are NOT intended for distribution or commercial use; they are also NOT intended only for personal consumption.

A: Radiant Tech Learning has a data centre containing a Virtual Training environment for participant hand-on-practice. Professionals can easily access these labs over Cloud with the help of a remote desktop connection. Radiant virtual labs allow you to learn from anywhere in the world & in any time zone. 

A: As we involve the trainees in real-world and industry-oriented projects throughout the training programme, they will be captivated. Thanks to these projects, you will gain better experience and increase your skills and knowledge. You will benefit significantly from these real-time projects in your upcoming tasks and assignments.

A: If you decide against signing up for the course, you can request a refund.

A: Yes, you can.

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A: It is recommended but optional. Being acquainted with the primary course material will enable students & the trainer to move at the desired pace during classes. You can access courseware for most vendors.

A: You can buy online from the page by clicking "Buy Now". You can view alternate payment methods on the payment options page.

A: Yes, students can pay from the course page.

A: All professionals who complete the training programme and the project assignment assigned by your instructor will receive a course completion certificate. Utilizing the certificate in upcoming job interviews will assist you in landing your dream position.

Ans- Radiant believes in a practical & creative approach to training & development, distinguishing it from other activity & developmental platforms. Moreover, training courses are undertaken by experts with a range of experience in their domain.

Ans- Radiant team of experts will be available at email support@radianttechlearning.com to answer your technical queries after the training program.

 Ans- Yes, Radiant will provide you most updated high, value-relevant real-time projects & case studies in each training program.

 Ans- Technical issues are unpredictable & might occur with us as well. Participants must ensure access to the required configuration with good internet speed.

Ans- Radiant Techlearning offers training programs on weekdays, weekends & combination of weekdays & weekends. We provide you with complete liberty to choose the schedule that suits your need.

A: Radiant uses stringent selection criteria to choose the technology trainers and consultants who conduct training sessions. Before joining the company, our trainers and consultants undergo demanding technical, behavioural, and assessment processes.

Our technology trainers, consultants, and experts thoroughly understand the technical field and are approved by the OEM.

Our training courses emphasize application, and 70–80% of them involve using hands-on training resources. Our training programme prioritizes one-on-one interaction with every participant, the most recent curriculum material, and practical projects and case studies throughout the training period.

Our instructors will quickly guide you through each course's fundamental concepts, and you are free to ask any questions.

Our trainers have the patience & ability to explain complex concepts in a simplistic way with depth & width of knowledge.

We provide a support session to ensure quality learning after the training program.