Digital Marketing


  • Computer Knowledge, Basic English

Target Audience

Anyone having basic knowledge of computer and english

Learning Objective

This training program will help participants to learn
- Fundamentals of Digital Marketing 
-Developing Strategic Thinking
-Exploring Social Media, Content , Email Marketing
-Digital Advertising and Media Planning
-Emerging Trends and Technologies

Content Outline

Understanding Digital Marketing Landscape, Consumer Behavior and Targeting,Traditional Vs Digital Marketing Integration & Why Digital Marketing Is Needed.

Understanding basics of marketing channels and its role in marketing, How to select channel, Facebook, Instagram, Twitter, Linkedin, Google Ads.. How they works, Understanding AI and Its use cases.

Understanding primary purpose of the website,Understanding different CMS, What is server, Domain & Hosting , How they work together, Basic Components of website.

Overview of CMS and its significance in digital marketing,Understanding CMS Platform WordPress
Joomla,Drupal,Installation process and basic configuration,Creating and publishing new pages/posts,Building landing page from scratch,customizing website themes/templates

Understanding Content Marketing,importance of content marketing in digital marketing, Types of Content marketing,text, images, videos, infographics, podcasts, eBooks,how to generate content ideas, promoting content on platforms.

Understanding Search Engines,How search engines work,Tools for keyword research (e.g., Google Keyword Planner, SEMrush, Ahrefs),Meta tags (title, description, keywords,Understanding SEO Components Meta Tag,Image Alt Tag,Anchor Link,Loading Speed,Website Audit,On-Page SEO,Off Page SEO,Local SEO,Use of keywords in content,ey metrics to measure SEO success (e.g., organic traffic, keyword rankings, bounce rate).

Understanding Keyword Research,Types of keywords: short-tail, long-tail, LSI keywords,Google Keyword Planner for keyword research,Exploring AnswerThePublic for keyword research,Conducting competitor keyword research,Analyzing keyword competition and search volume, Keyword research tools overview, Google keyword planner, Search Cosnole, Semrush,Spyfu,Uber Suggest,

Introduction to Search Engine Marketing (SEM),Definition of Pay-Per-Click advertising,Platforms for PPC: Google Ads, Bing Ads,Best practices for writing effective ad copy,Ad Campaign Structure,Campaigns, Ad Groups, and Ads,Explanation of how search engine ad auctions work,Bidding Strategies,Ad Extensions,Negative Keywords,Budgeting and ROI,Importance of A/B testing ad copy, landing pages, and other elements.

Creating and Optimizing SEM Ads,Keyword Research and Selection,Incorporating keywords in ad copy effectively,Setting bids and budgets effectively,Understanding Quality Score and its importance,Location,Audience Taregting,Bidding Optimization.

Understanding Key Metrics,Click-Through Rate (CTR),Cost Per Click (CPC),Conversion Rate (CVR),Return on Investment (ROI),Quality Score,Conversion Tracking,Conversion Tracking,Settig up Dashboard for reporting,Reporting and Insights,ompetitor Analysis,Ad Quality and Relevance.

Understanding Social Media Platforms, Facebook (Meta),Instagram,Twitter,Choosing the right platform for your target audience,Understanding Feed,Creating engaging content for each platform,Content formats (posts, stories, live videos),Hashtags and trending topics.

Demographics and user behavior on each platform,Setting Clear Goals and Objectives,Social Media Advertising,Ensuring compliance with data protection laws (e.g., GDPR) and platform policies,Identifying niche, Audience,setting up budget,ad copy selection.

Introduction to Social Media Analytics,Defining KPI's Reach, Engagement, Click-Through Rate (CTR), Conversion Rate,How to compile and present data effectively,Analyzing competitors' social media performance,Introduction to various social media analytics tools.

Understanding the Role of Email Marketing,Exploring the benefits and potential drawbacks of email marketing,Aligning email marketing goals with overall business objectives,Building and Growing an Email List,Designing Effective Email Campaigns,Understanding responsive design for mobile-friendly emails,Understanding legal requirements and compliance standards for email marketing (e.g., CAN-SPAM Act, GDPR),Identifying key performance indicators (KPIs) for email marketing campaigns.

Setting Clear Goals and Objectives,Content Strategy and Creation,A/B testing CTAs to optimize click-through rates,Designing Effective Email Templates,A/B testing subject lines, content, and CTAs to optimize email performance,Testing, Tracking, and Analytics.

Setting Clear Goals and Objectives,Content Strategy and Creation,A/B testing CTAs to optimize click-through rates,Designing Effective Email Templates,A/B testing subject lines, content, and CTAs to optimize email performance,Testing, Tracking, and Analytics.

- Understanding Affiliate Marketing
- Definition and Concept of Affiliate Marketing.
- Key Players: Merchant, Affiliate, Consumer.
- The Affiliate Marketing Ecosystem.

Understanding Influencer Marketing,Different types of influencers (celebrities, macro-influencers, micro-influencers, nano-influencers).Developing an Influencer Marketing Strategy,Integrating influencer marketing with other digital marketing channels.

Understanding Digital Analytics Fundamentals,Differentiating between quantitative and qualitative data, key performance indicators (KPIs) such as website traffic, conversion rate, bounce rate,Understanding Google Analytics Interface, Web Traffic Analysis,Understanding Traffic Sources,Technical Analysis,Audience Analysis,Web Performance,Content Analysis,Marketing Channel Analysis,Reporting and Data Visualization.

Importance of data-driven decision-making in marketing strategies,Understanding reporting formats,types of reports, Data Collection and Analysis,Custom Reporting and Dashboards,advanced analytics techniques,Tracking and analyzing the effectiveness of digital marketing campaigns (e.g., PPC, social media, email).

Practical Session Recap + Q & A regarding the set up , Instalations,Softwares.

Practical Session Recap + Q & A regarding the set up , Instalations,Softwares.

Interview Preparation,Recap the key concepts covered in the training program,Behavioral Questions,Technical Questions,Emerging Technologies in Digital Marketing like AI,AR VR,Audio Search.

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  • Enroll
    • Learning Format: ILT
    • Duration: 80 Hours
    • Training Level : Beginner
    • Jan 29th : 8:00 - 10:00 AM (Weekend Batch)
    • Price : INR 25000
    • Learning Format: VILT
    • Duration: 50 Hours
    • Training Level : Beginner
    • Validity Period : 3 Months
    • Price : INR 6000
    • Learning Format: Blended Learning (Highly Interactive Self-Paced Courses +Practice Lab+VILT+Career Assistance)
    • Duration: 160 Hours 50 Hours Self-paced courses+80 Hours of Boot Camp+20 Hours of Interview Assisstance
    • Training Level : Beginner
    • Validity Period : 6 Months
    • Jan 29th : 8:00 - 10:00 AM (Weekend Batch)
    • Price : INR 6000

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