Course Description
In this course, professionals will learn how to make successful cross-channel marketing campaigns with email, SMS & direct mail deliveries, & subscriptions. Using hands-on exercises, you will also make personalized campaigns, design retargeting campaigns, perform A/B testing, make recurring email deliveries, & identify user roles & permissions.
Prerequisites
- Digital Marketing & Relational Database Concepts
- Adobe ID for Integrated solution access
Target Audience
Digital marketers, business & marketing users, campaign managers, marketing managers, directors, marketing agencies/marketing service providers, & campaign designers
Learning Objectives
After completing this course, professionals will be able to:
- Manage marketing activities & integrated customer profiles
- Design personalized emails
- Make recurring email deliveries
- Design cross-channel campaigns
- Conduct A/B tests on emails
- Design retargeting campaigns
- Design emails with dynamic content
- Make landing pages & use them in emails
- Make dynamic reports
- Explain transactional messaging
- Explain push notifications
- Identify user roles & permissions
- Explain typology rules
- Design multilingual emails
- Make emails using the content made in AEM
Content Outline
- UI navigation
- Integrated profiles & audiences
- Cross-channel campaigns
- Personalized email deliveries
- SMS deliveries
- Direct mail deliveries
- Retargeting campaigns
- Recurring emails
- Dynamic content emails
- Importing email content from external URLs
- A/B testing
- Subscriptions & L&ing Pages
- Dynamic reporting
- Transactional messages & push notifications overview
- Administration overview
- Users & roles
- Typologies
- Multilingual emails (Optional)
- Using AEM-generated content in email campaigns (Optional)
FAQs
Adobe Campaign Standard On-demand Services provides a platform for designing & executing digital marketing campaigns & provides an environment for visual campaign orchestration.
Adobe Campaign Standard is the on-demand, easy-to-use web-based solution designed for marketers & Adobe Campaign Classic is the more mature & robust solution that caters to more complex &/or customized needs of the business.
Adobe Campaign provides various CRM connectors for linking your Adobe Campaign platform to your third-party systems. These CRM connectors enable you to synchronize contacts, accounts, purchases, etc. They make for easy integration of your application with various third-party & business applications.
Digital Marketing & Relational Database Concepts
Adobe ID for Integrated solution access
It is recommended but optional. Being acquainted with the primary course material will enable students & the trainer to move at the desired pace during classes. You can access courseware for most vendors.
You can buy online from the page by clicking "Buy Now." You can view alternate payment methods on the payment options page.
Yes, students can pay from the course page.
The course completion certification will be awarded to all the professionals who have completed the training program & the project assignment given by your instructor. Using the certificate in future job interviews will help you land your dream job.
Radiant believes in a practical & creative approach to training & development, which distinguishes it from other training & developmental platforms. Moreover, training courses are undertaken by some experts with a range of experience in their domain.