Course Description
Make Reports & Visualizations Using Adobe Analytics is a 2-day instructor-led (in-class or virtual) course where you will learn how to navigate the reporting interface, make engaging reports & visualizations to get answers to your business questions, & configure reports for effective decision-making using Adobe Analytics. Through hands-on activities, you will learn about Adobe's 4-step methodology & make reports & visualizations in Analysis Workspace to analyze visitor acquisition, visitor identification, visitor activity, & visitor retention. You will learn how to create custom Segments & Calculated Metrics to customize your reports & visualizations. This course is suitable for business users & analysts.
Prerequisites
None
Target Audience
Business users & Analysts
Learning Objectives
After completing this course, professionals will be able to:
Make Reports & Visualizations in Adobe Analytics to analyze:
- Visitor Acquisition
- Visitor Identification
- Visitor Activity & Content Consumption
- Visitor Retention
- Make quick Segments in reports & custom Segments using Segment Builder.
- Make custom Calculated Metrics in Calculated Metric Builder.
- Understand Customization Ideas & Techniques.
Content Outline
- Monthly KPI Dashboard
- Favorite & Tag Components
- Segment filter drop-down list
- Periods & Contextual Visualizations
- Visitor Identification› Referrer Types, Referrer Domains, & Referrers
- Search Engines & the top Entry Pages
- Tracking Codes & Marketing Channels
- Geo Cities report
- Technology Overview report
- Product Journey
- Page Views
- Site Sections & Page Names
- Conversion Dimensions
- Cohort Analysis
- Return Frequency
- Customer Loyalty
- Compare the Return Visits & First Visits
- Quick Segment
- Segment Builder
- Overlap & Intersection of Segments
- Segment Comparison
- Metric from selection
- Calculated Metric Builder
- Compare Periods
FAQs
Adobe Analytics allows you to mix and match data from any digital point in the customer journey. You get the insightful foundation you need to build better customer experiences with in-depth analysis, versatile reporting, and predictive intelligence.
Reports & Analytics: A tool with dozens of pre-built reports. Adobe recommends using Analysis Workspace for most reporting needs.
You can't measure everything, & your Adobe Analytics implementation will be the most successful if you prioritize measuring what's most important to the business. Work with your business leaders to define the key performance indicators (KPIs) most impactful for your business.
Adobe Creative Cloud is a collection of applications and services from Adobe Inc. that provides subscribers with access to a collection of software used for graphic design, video editing, web development, & photography, as well as a set of mobile applications and some optional cloud services.
To attend the training session, you should have operational Desktops or Laptops with the required specification and a good internet connection to access the labs.
Technical issues are unpredictable & might occur with you as well. Participants must ensure they have the system with the required configuration and good internet speed to access online labs.
If the problem persists or you face any challenge during class, you can report it to your trainer or us. In that case, Radiant would provide you with the recorded session of that particular day. However, those recorded sessions are not meant only for personal consumption & NOT for distribution or any commercial use.
Radiant Techlearning offers a training program on weekdays, weekends & a combination of weekdays & weekends. You can always choose the schedule that best suits your need.
Once we receive your enrollment request, we will share the details with you to select & complete the enrollment process.
You can email us at the below email address (whichever is applicable) to know the upcoming schedule for a specific technology training program.
Individual: training@radianttechlearning.com
Corporate: Corporate@radiantechlearning.com