Course MB-220T00: Microsoft Dynamics 365 Marketing

Course Description

This course will go over how to configure marketing applications to drive business growth. Lead management, marketing forms & pages, segmentation, & email marketing messages will also be covered. All of these elements are linked together by interactive customer journey design, which includes event and survey configuration.

Prerequisites

Knowledge of the Dynamics 365 platform & an understanding of basic marketing principles. Power Platform experience, especially in model-driven applications, is also recommended.

Target Audience

This course is intended for IT and marketing professionals who want to use Dynamics 365 Marketing to help their businesses.

Content Outline

  •  Register for a free trial of Dynamics 365 Marketing.
  •  Purchase & set up Dynamics 365 Marketing
  •  Manage marketing environments
  •  Keep the marketing app up-to-date
  •  Uninstall Dynamics 365 Marketing services
  • Access the settings area within Dynamics 365 Marketing
  •  View versions, quota limits, & usage limits.
  •  Update default settings for landing pages, emails, customer journeys, & more.
  •  Manage customer engagement settings, including compliance settings, audience configuration, push notification & SMS provider setup, social media account management, & more.
  •  Turn on the Microsoft Teams collaboration & chat features for use within the marketing app.
  •  Set up the connections to webinar providers & manage default settings for events.
  •  Define how to form submissions matched to existing contacts or leads, configure lead scoring, & enable the Microsoft Dynamics 365 Connector for LinkedIn Lead Gen for your environment.
  •  Select which entities to sync to Dynamics 365 Marketing, connect your Dynamics 365 Marketing environment to Microsoft Azure Blob Storage, & connect Customer Insights to your Dynamics 365 Marketing environment.
  • Authenticate your domain in Dynamics 365 Marketing
  • Build & protect your send reputation
  • Prepare Dynamics 365 for GDPR compliance
  • Upload images to the file library & use images in marketing content.
  • Create keywords & associate them with ideas.
  • Incorporate content block elements in marketing content.
  • Review, update, & create content settings.
  • Manage contacts & accounts in Dynamics 365 Marketing.
  • Identify the core concepts of account-based marketing.
  • Score & qualify leads.
  • Create & publish marketing forms.
  • Add documents to Dynamics 365 Marketing pages & externally hosted pages.
  • Set up form captures.
  • Build marketing forms & marketing page templates.
  • Create & publish a marketing email.
  • Construct components within Dynamics 365 Marketing.
  • Leverage segments created within Customer Insights.
  • Design & publish a customer journey.
  • Run an A/B test in outbound marketing.
  • Build marketing email, feature, & customer journey templates.
  • Create a subscription list.
  • Build a subscription center form.
  • Design a subscription center marketing page.
  • Identify a subscription center in content settings.
  • Select a content settings record in a customer journey.
  • Monitor website visits.
  • Track visitors to your marketing pages.
  • Create redirect URLs.
  • Schedule & post messages on social media
  • Create an in-person event in Dynamics 365 Marketing.
  • Manage sessions, speakers, & sponsorships.
  • Configure registration options & set up event passes.
  • Capture additional information about the event, including financial details & event team members.
  • Customize the calendar content for the event.
  • Manage event logistics.
  • Publish the event & view the event website.
  • Configure webinar settings for On24 & other third-party webinar providers.
  • Create a webinar event using On24 or other third-party webinar providers.
  • Create a webinar event using Microsoft Teams.
  • Build the registration form for a virtual event.
  • Use emails, segments, & journeys to promote your events.
  • View & manage event registrations.
  • View & manage event attendance.
  • Follow up after the event.
  • Create & manage recurring events.
  • Create an event template.

Review & analyze results from Dynamics 365 Marketing insights.

  • Review entity calendars
  • Review form calendars
  • Create & customize marketing calendars

FAQs

The business benefits of Microsoft Dynamics 365 are: 

Added Flexibility: with Applications that fit all types of industries & businesses. …

Productive: Dynamics 365 enables seamless productivity by integrating familiar products like Outlook & Excel & surfacing them in the context of business processes, roles & jobs.

 

Dynamics 365 for Marketing lets you identify visitors to your online platform by tracking activities such as opening emails, forwarding forms from your marketing web pages, & signing up for events. The marketing module helps improve customers' digital engagement, thereby nurturing leads.

Key features of the lead nurturing component of Microsoft Dynamics 365 Marketing include:

  • Customer journey designer & orchestration.
  • Dynamics Customer Insights integration.
  • Dynamic segmentation & multiple lead scoring.
  • Account-based marketing.
  • Lead lifecycle with automated business process flows.

Dynamics 365 for Marketing is a sophisticated Marketing Automation solution that enables businesses to complete the buyer's journey from Prospect to Customer by establishing a relationship. D365 for Marketing is simple to use, tightly integrated with Dynamics 365 for Sales and other modules and comes with analytics built in.

In addition, Microsoft 365 is a service bundle that includes Office 365 & several additional services, such as Windows 10 Enterprise. Microsoft Dynamics 365 Service is an all-in-one solution for businesses for small & midsize companies that connects people & processes as never before

To attend the training session, you should have operational Desktops or Laptops with the required specification and a good internet connection to access the labs. 

We would always recommend you attend the live session to practice & clarify the doubts instantly & get more value from your investment. However, due to some contingency, if you have to skip the class, Radiant Techlearning will help you with the recorded session of that particular day. However, those recorded sessions are not meant only for personal consumption & NOT for distribution or commercial use.

Radiant Techlearning has a data center containing a Virtual Training environment for participant hand-on-practice. 

Participants can easily access these labs over Cloud with the help of a remote desktop connection. 

Radiant virtual labs allow you to learn from anywhere in the world & in any time zone.

 

The learners will be enthralled as we engage them the real-world & industry Oriented projects during the training program. These projects will improve your skills & knowledge & you will gain a better experience. These real-time projects will help you a lot in your future tasks & assignments.

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