Build and Analyze Customer Journeys using Marketing Cloud ( MKT101 )

• Introduction to Salesforce Marketing Cloud
• Administration
• Subscriber & Data Management
• Email Message Design & Creation
• Message Testing, Delivery, & Email Marketing ideal Practices
• Marketing Automation
• Analytics and Troubleshooting
• Summary

This course is a must for new Salesforce administrators. We recommend administrators take this training program for many advantages before starting a Salesforce deployment or taking over an existing one.

This class is designed for digital email marketers who handle the email channel for their company. Whether new to Marketing Cloud or looking for tips on improving your existing customer journeys, this class is an excellent place to start. No prior understanding of Marketing Cloud is needed. 

In this course, you will learn to-

· Explain compliance concepts to guarantee optimal deliverability. 

· Utilize tools within Marketing Cloud to uphold deliverability standards. 

· Utilize Email Design ideal practices to ensure the best customer experience.

· Develop effective, relevant messages utilizing Content Builder.

· Design & test different delivery methods & options when sending an email message.

· Design & execute customer journeys utilizing automation tools within Marketing Cloud.

· Differentiate the use cases for automation activities in Automation Studio & Journey Builder.

· Define fundamental data management & structure terminology.

· Use data segmentation tools to develop targeted emails.

· Apply a straightforward data model concept to a real-world scenario.

· Define subscriber statuses, unsubscribe methods, & preferences.

· Analyze marketing campaigns utilizing common KPIs.

· Solve a common marketing problem utilizing troubleshooting guidance.

· Prioritize testing methods & tools to ensure quality control.

· Explain fundamental account & sending administration. 

· Know where to go for more guidance, information, & support.

· Describe capabilities across the platform.

In case of Radiant Techlearning solutions cancels an event, 100% of the course fee will be refunded to the learner. 

We provide ideal-in-class training programs to our clients with many services. Radiant also believes in accepting feedback from its client's time to time. If you face any difficulty, you can freely discuss it with us. However, due to some cause, if your expectations are not met. We have a refund policy in which Radiant will refund your payment within seven days. To get the refund, you must inform us about your concern before the 20% completion of the training program.

To know about the fee’s details, you can email us at training@radianttechlearning.com with your requirement in detail containing the below information

In the case of Self / Individual 

· Training Program

· Training Mode (Online/ Classroom)

· Location (in case of the classroom)-

· Background (Education/ Technology/ Year of experience, etc.)

· Training Timeline 

In the case of Corporate Training

· Training Program

· No. of Participants

· Training Mode (Online/ Classroom)

· Location (in case of the classroom)-

· Learner's Background (Education/ Technology/ Year of experience, etc.)

· Training Timeline 

· Expectations from the training program

The learners will be enthralled as we engage them the real-world and industry Oriented projects during the training program. These projects will enhance your skills and knowledge and improve your experience. These real-time projects will help you greatly in future tasks and assignments.

Radiant awards course completion certificates to all participants who have finished the training program, including various real-time projects, assignments, quizzes, and other tasks. Once the course is completed, you will be assigned a project that you must submit in 2 weeks. 

Radiant Techlearning experts will be considering the project on various parameters. To be eligible for the verified certificate, you must score more than 60% marks. 

Only after completing these criteria, you would be awarded a Radiant verified certificate which the participants can use for their future job purpose. 

Participants will be awarded grades according to the following criteria-

90% – 100% – AAA+

80% – 90% – AA+

70% – 80% – A+

60% – 70% – A

No. These training programs are helping to improve your skills & knowledge of the technology, which would allow you to land your dream job by learning them. 

Our training program will maximize your ability and chances of getting a successful job. You have to select a job according to your convenience. Your performance in the training program and interview is crucial for getting a good job.