Course Description
Advanced Analysis with Analysis Workspace is a two-day, instructor-led (classroom and virtual) course designed to introduce you to the advanced features of Analysis Workspace and expand your knowledge of the Adobe Analytics solution. You will go beyond the fundamentals to create more complex reports that will support and strengthen your decision-making. You will learn about product enhancements, advanced segmentation, Virtual Analyst, advanced calculated metrics, attribution modeling, data storytelling, Executive dashboards, and activity maps through hands-on exercises.
Prerequisites
The users should have already taken the Data analysis with Analysis Workspace course.
Target Audience
Business practitioners & analysts
Learning Objectives
After completing this course, professionals will be able to:
- Explore the new Analytics product enhancements
- Make advanced Segments using Include Everyone, Only Before, Only After Sequences, & Distinct Dimension Count
- Understand how Virtual Analyst uses predictive algorithms & machine learning to deliver insights into anomalies impacting your business.
- Make advanced calculated Metrics using Content Velocity, Z-Score, Cumulative Average Function, & IF function
- Perform sophisticated & intelligent analysis of marketing performance using attribution modeling
- Learn about data storytelling & executive dashboards
- Use the Activity Map capability of Analytics
Content Outline
- Product Enhancements
- Advanced Segmentation
- Virtual Analyst
- Anomaly Detection
- Contribution Analysis
- Alerts
- Advanced Calculated Metrics
- Attribution Modeling
- Data Storytelling using Executive
- Dashboards
- Activity Map for Content Marketers
FAQs
Advanced Analysis with Analysis Workspace is a 2-day, instructor-led (classroom & virtual) course designed to introduce you to the advanced features in Analysis Workspace & increase your insights within the Adobe Analytics solution. You will go beyond the basics to make more complex reports that will reinforce & strengthen your decision-making. Hands-on exercises will teach you about product enhancements, advanced segmentation, Virtual Analyst, advanced calculated metrics, attribution modeling, data storytelling & Executive dashboards, & Activity maps.
Analysis Workspace is a flexible browser tool that allows you to build analyses & share insights quickly. Using the drag-and-drop interface, you can craft your comment, add visualizations to bring data to life, curate a dataset, and share & schedule projects with anyone in your organization.
You can't measure everything, & your Adobe Analytics implementation will be the most successful if you prioritize measuring what's most important to the business. Work with your business leaders to define the key performance indicators (KPIs) most impactful for your business.
The users should have already taken the Data analysis with Analysis Workspace course.
It is recommended but optional. Being acquainted with the primary course material will enable students & the trainer to move at the desired pace during classes. You can access courseware for most vendors.
You can buy online from the page by clicking "Buy Now." You can view alternate payment methods on the payment options page.
Yes, students can pay from the course page.
The course completion certification will be awarded to all the professionals who have completed the training program & the project assignment given by your instructor. Using the certificate in future job interviews will help you land your dream job.
Radiant believes in a practical & creative approach to training & development, distinguishing it from other activity & developmental platforms. Moreover, training courses are undertaken by experts with a range of experience in their domain.
Radiant team of experts will be available at e-mail support@radianttechlearning.com to answer your technical queries after the training program.
Yes, Radiant will provide you most updated high, value-relevant real-time projects & case studies in each training program.