Course Description
Leverage Experience Cloud Audiences in Adobe Target is a 1-day instructor-led classroom and virtual course. Users will learn how to use Adobe Analytics as the Reporting Source for Target (A4T), People Core Service, Experience Cloud ID Service, and Experience Cloud audiences to inform their optimization activities using a complete understanding of their visitors through hands-on exercises.
Prerequisites
A fundamental working knowledge of Target & Analytics, including how to plan, build, & execute optimization activities. This course also assumes users generally understand A/B testing & site optimization.
Target Audience
Business users (including optimization managers & marketers)
Learning Objectives
After completing this course, professionals will be able to:
- Explain the benefits & key concepts of integrating Target with other Adobe Experience Cloud solutions
- Make A4T activities & interpret activity reports
- Share historical audiences from Analytics to Target
- Make real-time audiences from the Audience Library
- Share audiences from Adobe Audience Manager to Target
- Use customer attributes for expanded targeting & segmentation
- Explain audience sharing with Adobe Experience Platform
- Use audiences with Adobe Campaign & Target.
Content Outline
- People Core Service
- Experience Cloud ID Service
- Analytics as the Reporting Source for Target
- Experience Cloud Audiences
- A4T configuration settings
- A4T reports: latency considerations
- Configure an A4T activity
- Configuring A4T results
- Share Analytics segments
- Considerations when choosing historical audiences
- Data latencies: Audiences shared from Analytics
- Make an audience by using Audience Library
- Sharing audience from Audience Manager: benefits
- Make an audience segment by using Audience Manager
- Data latencies: real-time audiences
- Building audiences: guidelines
- Configuration: creating a new customer attribute source in Experience Cloud
- Make customer attributes to target visitors
- Make an audience based on a custom attribute for a Target activity
- Share audiences with Experience Platform
- Use audiences with Campaign & Target
FAQs
Adobe Target is a personalization tool where users can set up various tests (like A/B & Multivariate tests) & offer personalized experiences to end users. Adobe Analytics is an analytics insights tool that gathers all data from digital touchpoints to connect the user journey.
Adobe Analytics helps you piece together digital data to capture a richer customer story you can quickly act on. From understanding attribution to customized reporting, get the predictive intelligence you need to elevate your customer experiences.
A fundamental working knowledge of Target & Analytics, including how to plan, build, & execute optimization activities. This course also assumes users have a general understanding of A/B testing & site optimization.
We make it easy for people & businesses to create, edit, share, scan, & sign digital documents so they can communicate & collaborate securely across devices.
It is recommended but optional. Being acquainted with the primary course material will enable students & the trainer to move at the desired pace during classes. You can access courseware for most vendors.
You can buy online from the page by clicking "Buy Now." You can view alternate payment methods on the payment options page.
Yes, students can pay from the course page.
The course completion certification will be awarded to all the professionals who have completed the training program & the project assignment given by your instructor. Using the certificate in future job interviews will help you land your dream job.
Radiant believes in a practical & creative approach to training & development, distinguishing it from other activity & developmental platforms. Moreover, training courses are undertaken by experts with a range of experience in their domain.