Course Description
Create Customized Customer Journeys Using Adobe Journey Optimizer is a two-day instructor-led (classroom or virtual) course that teaches you how to effectively engage with your customers throughout their journey by leveraging Journey Optimizer's capabilities. Professionals will learn how to create and publish personalized messages, audience segments, and landing pages and build and publish customer journeys in Journey Optimizer. Professionals will also complete a project where you will solve a business use case by creating an appropriate customer journey in Journey Optimizer.
Target Audience
Manager of a journey or campaign, Marketing Specialist of a journey or campaign, Analyst of a journey or campaign.
Learning Objectives
After completing this course, professionals will be able to:
- Make & publish an email message from scratch
- Make an email message from a code
- Make an email message from the imported HTML content
- Make segments in Journey Optimizer
- Make & publish a landing page to add subscribers to the subscription list
- Make & publish a customer journey
Content Outline
- Why Journey Optimizer?
- Capabilities
- Architecture
- Task Workflow
- Messages
- Methods to Design Emails
- Make Emails in a journey
- Segmentation
- Segment Builder
- Segment Evaluation
- Make Segments
- Subscription List
- Landing Page
- Journeys
- Journey Builder
- Activities
- Reports
- Make a journey
FAQs
What is Adobe Journey Optimizer? Adobe Journey Optimizer, made on Adobe Experience Platform, allows Customers to orchestrate omnichannel Journeys, determine the following best action to take for their customers & deliver contextualized Offers that are personalized & optimized in-the-moment.
Adobe Journey Optimizer is the evolution of Journey Orchestration, with added orchestration, segmentation, content, & delivery capabilities combined into a single application.
· Features. Asset management. Email marketing engagement. Message designer. Offer decisions. Privacy. Real-time customer profile. Real-time journeys.
· Benefits. Real-time profile & insights. Omnichannel orchestration. Personalized offer decisions. Customer lifecycle engagement. See all benefits.
This course teaches you how to effectively engage with your customers throughout their journey by leveraging the capabilities of Journey Optimizer. Professionals will learn how to create and publish personalized messages, audience segments, and landing pages and build and publish customer journeys in Journey Optimizer. Professionals will also complete a project where you will solve a business use case by creating an appropriate customer journey in Journey Optimizer.
We recommend you attend the live session to practice & clarify the doubts instantly & get more value from your investment. However, if you have to skip the class due to some contingency, Radiant Tech learning will help you with the recorded session of that particular day. However, those recorded sessions are not meant only for personal consumption & NOT for distribution or commercial use.
Radiant Tech learning has a data center containing the Virtual Training environment for participant h&-on-practice. Participants can easily access these labs over Cloud with the help of a remote desktop connection. Radiant virtual labs allow you to learn from anywhere around the world & in any time zone.
The learners will be enthralled as we engage them the real-world & Oriented industry projects during the training program. These projects will improve your skills & knowledge, & you will gain a better experience. These real-time projects will help you a lot in your future tasks & assignments.
You can request a refund if you do not wish to enroll in the course.
Once we receive your enrollment request, we will share the details with you to select & complete the enrollment process.You can email us at the below email address (whichever is applicable) to know the upcoming schedule for a specific technology training program.
Individual: training@radianttechlearning.com
Corporate: Corporate@radiantechlearning.com